Let’s talk about farmers' markets

We all love a farmers' market; tables groaning with produce just picked from the farm, bright leafy greens holding droplets of water glistening in the sun. Wandering around from stall to stall, holding hands with our loved one, swinging our wicker basket (wait, that’s a stylised scene I’ve made up).

The truth is that at a farmers' market we get to see the produce in natural light and appreciate its natural beauty. We can talk to producers directly about our food, where it comes from and the story behind it. We can find out from the source about the difficulties producers face because of weather and other adversities. We are in touch with what’s in season. We see the people behind the food production and create a relationship with them. We connect with our food.

It’s great for the kids to see this environment in contrast to the artificially lit “produce market”, complete with jangling musak, that is the standard suburban supermarket, completely removed from the grower and the environment the produce comes from.

The farmers’ market is the next best thing to visiting the farm itself. A good market will be a hub for local producers to sell direct to consumers, allowing the grower to set a price that works for them and the customer.

The Australian Farmers’ Market Association (AFMA) supports the development and growth of best practice farmers’ markets across Australia. It helps farmers find opportunities to sell their fresh produce directly to consumers and helps shoppers locate their nearest farmers’ markets. The website lists markets where the farmers, their families and/or staff are the stallholders, with an emphasis on farm-direct and artisan-made food sales.

So find your closest genuine farmers' market, whether in your own local area or travelling. Melbourne and Adelaide both do well in this area if you happen to be visiting those cities.

Take 3 – Local Farmers' Markets

In addition to Kiama Farmers’ Market, here are three more within a short drive of Wollongong. These markets (including Kiama) are recognised by the Australian Farmers’ Markets Association and comply with its principles.

• Berry Farmers’ Market
   Every Thursday 2-5pm, Berry Showground
• Bulli Foragers Market
   Second Sunday of the month, Bulli Showground
• Kangaroo Valley Farmers Market
   Second Sunday of the month 9am-1pm, The Friendly Inn, Kangaroo Valley