Marketing tips for small business owners
If you’re a small business, it’s always a good time to focus on your marketing – it’s often the key to getting from where you are now, to where you want to go. However, a small business means a small team and marketing can slip through the...
If you’re a small business, it’s always a good time to focus on your marketing – it’s often the key to getting from where you are now, to where you want to go. However, a small business means a small team and marketing can slip through the cracks or languish on the ‘must do’ pile.
The good news is, there’s no shortage of marketing communications tools and activities out there to help you reach your customers and they’re often low-cost or free and easy to use.
With so much on offer, it’s easy to get overwhelmed or take on too much.
So a good place to start is with a single business goal and one or two marketing plays to help you achieve it.
Marketing delivers the best results when it’s strategic, so check yourself regularly – never set and forget. Look at the data, tweak as you go, measure results against your objectives and invest more in what works. Repeat.
3 ways to boost your marketing
1. Think local
Sponsor a team or an event – it will lift your profile in your local area and it’s a great opportunity to boost your SEO.
2. Build a social community
Respond to comments, tag other businesses in your posts and create an engaged community of followers who care about you and your business.
3. Share your brand stories
Tell your stories on your website, in blogs and on social media – authenticity stands out and draws people in. Be bold and let people see you.
Need help with your marketing? Call Ali on 0411 930 017 or visit alimillgate.com.au
ABOUT THE AUTHOR
Ali Millgate is a freelance writer, copywriter and marketing consultant who has a passion for social media, content and helping small businesses succeed. With a Bachelor of Media Communication (Public Relations & Journalism) and a Diploma of Business (Marketing), Ali enjoyed 10 years at creative and communications agencies in Sydney, before migrating to the Northern Illawarra five years ago. A mum of twin boys, Ali can be found at alimillgate.com.au, in her Thirroul home office or chasing her boys at a playground somewhere.
