Off-Market vs On-Market – Which Gets the Best Price?

Off-market selling has become increasingly popular across our area, with agents offering properties exclusively to their buyer databases before advertising publicly.

Some campaigns involve professional photography and social media, while others simply involve contacting existing buyers. Going on-market means advertising through major portals such as realestate.com.au and Domain, reaching a much wider audience.

Agents often promote their exclusive buyers as a reason to sell off-market. While there is some merit in this, claims can be exaggerated.

Does off-market achieve a higher price?

Australian research suggests the opposite, with broader exposure generally producing stronger results through increased buyer competition.

A recent example was our sale of 110 Undola Road, Helensburgh. Our off-market campaign generated two offers, but once advertised publicly, a new buyer offered $50,000 more!

Our view? Off-market is a worthwhile starting strategy, but maximum exposure often delivers the best result.

This ad partner content was provided by Pepper Real Estate Agency HQ director Ian Pepper, a proud supporter of independent local news.

Ian Pepper has had a long and distinguished career as a finance and real estate professional. Originally trained as a Chartered Accountant in 1995, Ian worked in Sydney and London. He has an MBA from Macquarie Graduate School of Management and now sells real estate with Pepper Real Estate Agency HQ. Ian also volunteers with local community groups including school P&Cs, sporting clubs and business chambers. Follow Ian on Facebook and Instagram